Facebook Marketplace; How Can It Help?

Web Desk — Like Amazon, Facebook has also launched a golden opportunity for Pakistanis running online businesses to flourish with its new avenue — ‘Marketplace’.

How Marketplace Can Help?

• Online business experts view facebook’s marketplace as new avenues for small business owners seeking online successes not only in Pakistan, but internationally too.
• Local customers can also access products sold in other countries easily through these types of marketplaces.
• Besides access, they also give business owners easy payment solutions through local third parties.
• Initially these platforms only accepted US dollars, but now people can pay in rupees as well.
• Another benefit of these online platforms is that the government can collect taxes such as GST from online sellers.
• By opening online marketplaces, these platforms open an office in the country where small business owners can talk to the help center in their native language i.e. Urdu in Pakistan.
• These help centres are also aware of the local issues so they provide solutions accordingly.
• Another salient feature of Facebook Marketplace will also result in women empowerment as it allows them to contribute economically, without having expensive physical means.

Experts say, small business owners who were facing a tough time because of the Covid-19 pandemic, have a promising opportunity in the form of Facebook Marketplace to revive their businesses.