Chinese Home Appliances Brand ‘Midea’ Launched in Pakistan

Web Desk — A local company that assembles and markets brands from neighboring countries is introducing another Chinese brand in Pakistan in the home appliances category.

Speaking at the launching ceremony of Midea (a Chinese brand) in Pakistan on Tuesday, the Consul General of China in Karachi Li Bijian voiced hope that the new assembly line would lead to import substitution for Pakistan, besides reducing its import bill and trade deficit.

The trade balance between China and Pakistan has remained heavily in favour of Beijing.

Beijing’s exports to Islamabad have remained significantly higher as compared to imports. However, China has always encouraged and facilitated Pakistan to boost exports globally.

“We have asked Chinese investors to invest more in Pakistan,” Bijian said, highlighting that Chinese businessmen were keen to invest mainly in Dhabeji Special Economic Zone (located in Thatta) and Gwadar Free Zone in Balochistan.

Tri-Angels Electronics (TAE) is already operating assembly lines of Hisense and Trion products and marketing them in the country.

For our readers kind information, the Chinese brand Midea deals in air conditioners, washing machines, dishwashers and inverters.